The importance of admissions to institutional strategic aims in higher education.
Student admissions are at the heart of university life. Good admissions and recruitment planning is therefore vital, but the landscape in which admissions offices are working has become much more challenging. So, how are strategic planners and admissions staff preparing to meet admissions targets and respond to any unexpected changes in demand for student places?
In this whitepaper we provide an overview of the issues, and the challenges and opportunities that they present, drawing on in-depth interviews with university senior leaders from across the UK.